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Marketing Strategy · GCC Leadership
Why CMOs Get Fired
(Even When Marketing Is Working)
The CMO is the most fired role in the C-suite — not because marketing doesn't work, but because marketing can't prove it works in the language that matters. Traffic, rankings, click-through rates: executives stopped caring. Here's what they actually want to see.
WOMARK Consultancy
7 min read
April 2025
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